Hello.

‘Against the Current’ is a personal statement expressing my disappointment about the deterioration of the Selwyn river. Through using typographic design, a provocative conversation and a form of subtle activism has been created to provoke, challenge and convey the degradation of the Selwyn River. My concertina publication is an expressive piece of work that offers my story as a way to engage, empathise and compel readers in a relatable way.

A fad, trend or craze is any form of collective behavior that develops within a culture, a generation or social group and which impulse is followed enthusiastically by a group of people for a finite period of time.

It’s hard to imagine that modern day lingerie could have emerged from what once squeezed, clinched, bound, restrained and moulded women into curiously unnatural shapes, sometimes causing permanent damage or even death.

'FIT', a project inspired by fact and absurdity. In concentrating on the the manipulative and restraining elements, 'FIT' explores a typographic interpretation of the ideal Victorian woman. FIT’ utilises tip-ins, measuring tapes, ribbons, the 0 and 8 relationship, brackets and the 'i' character as a figure.

The core attributes that I found through my research and wanted to portray in my Studio Pacific book design included; Pacific, structured, environmentally friendly, natural and simplicity. These key characteristics influenced my design decisions. Decisions such as; the use of my greeny-blue colour (Pacific, environmentally friendly and natural), use of organic shapes (structured, pacific and natural), eco-friendly paper stock (environmentally friendly and natural), embossing technique (structured, simple and natural), tactileness (natural and simple), inside spread layouts (simple and structured), section/chapter openers (simple, structured and natural colouring), both Ubuntu and Garamond fonts (simple and structured, natural (Ubuntu specifically); and of course they were both chosen for their legibility, readability and clarity).  

Studio Pacific Architecture is an architecture firm located in Wellington, New Zealand (check out there website here). 

I was fortunate to gain an internship at PaperKite through the Summer of Tech internship programme. PaperKite build world-class, best-selling mobile app solutions across various platforms.

Working as an Interactive Designer in their Design team, I had plenty of opportunity to ideate and develop app solutions for not only iOS and Android, but for vending machine screens as well.

Other than interface concept design (using Sketch App) and character design, much of my job included the experience design interactions, animations and transitions between screens and when scrolling (using Principle).

Karma Eats, a start-up food truck aiming to provide healthy food which make people feel good about eating it. I was asked to design their brand, marketing material and trailer. 

Offcut: a service-based initiative that makes getting rid of green waste for florists in the city, easy, and improves the world a little bit. This start-up business idea was developed in collaboration with Samantha Chalmers and Tia Woodley.

Many florists believe their waste to compost in the landfill, which is a misconception as there is no air in landfill for the composting process to occur with waste instead rotting. Further to this, the nutrients from organic waste never get the chance to reach the soil due to the plastic lining of the landfill. Leachates occur when waste comes into contact with water, and this, along with the issue of harmful methane gas given off by the landfill are a significant issue for society.

The rise of the ‘Eco-Citizen’ has been a slow building trend, but one that is in full fruition now, with many consumers opting for environmentally friendly options where possible. This in turn means that businesses look to satisfy these customers and improve their brand image with green initiatives.

Thus, Offcut was created. A circular economy which repurposes green offcuts into useable, beautiful and ecofriendly paper based products. 

The following designs are concept work only that was done for a group design challenge. They used the current (2016) Edge brand guidelines. I designed the mobile version, and my group members Corina and Sophia designed the website version. We were all involved in sourcing the content and coming up with the overall feel of the designs.

We placed first for our category, and third overall in the competition. 

This project was made in conjunction with Laura and Yi-Lin.

Moving overseas can be a stressful and daunting experience. Everything is unfamiliar; the landscape, food, people, values, customs and communication. As well as being placed in a completely new environment, social support systems can be lost or challenged. These factors can all influence wellbeing and add unnecessary stress. What if there was a way we could help ease the process?

Twalker is an audio guide app that gives you access to authentic stories within a new city, which are recorded by locals and other travellers. Twalker encourages new-comers to get out and explore.

This project addressed the 5 ways to wellbeing: Connect, be active, take notice, keep learning and give.

We have added an element of a game within our app through our interactive map. The map reveals the roads around you and the story pins near you as you walk and explore. To listen to the stories found at the pin, you will have to get close enough for the pin to change colour. Once you’ve revealed the stories and the area, it will now stay revealed,
encouraging you to be active and continue to reveal the rest. 

Through our research we found that many people feel more comfortable, less alone and less stressed when listening to audio through headphones. These are only a few reasons why we chose to incorporate audio into our project. Being able to actually listen to someone speak rather, than read about what they have to say, allows the user to relate to the storyteller more and gain a more authentic experience.

Twalker offers two channels for communication; direct messaging and commenting on stories. Users have the freedom to choose whether or not they want to be social, as there is no obligation or pressure to use the features.

Direct messaging enables the user to get in contact with whoever left the story to find out more. This offers not only a way for the user to learn more about the area, but also offers a way to make new friends and feel more at home. Commenting allows the user to express how they are feeling about a story through freedom of speech. Both direct messaging and commenting have flag options, enabling the user to report content if they feel it’s inappropriate.

My typographic design conference was inspired by my love of typography. I love the way the letterforms work together, and can create something really interesting. Also, the importance of typographic particularity, structure and arrangement are communicated to the viewer, both directly and indirectly. 

The colours used were chosen because of their ‘sharpness’, reflecting the name of the conference, Crisp. The overall style of my work came from many areas, particularly Swiss Design. I felt this style not only looked good as an overall theme, but also reflected aspects of my speakers work. I also integrated their work in a playful and interesting way.