Overview
Karma Eats is a start-up food truck focused on creating healthy food that feels good to eat. The brand was developed to communicate freshness, simplicity, and a positive relationship with everyday food choices. The identity extends across the truck, marketing material, and supporting brand assets.
Context
The food truck operates within a growing wellness-focused food culture, where customers are increasingly looking for convenient meals that still feel nourishing and intentional. The challenge was to create a brand that felt approachable and energetic, without relying on overly clinical or restrictive “health food” aesthetics.
Approach
The identity uses a light, optimistic visual system that reflects freshness and ease. Typography and colour choices were kept simple and expressive, allowing the food and messaging to remain central. The system was designed to scale across both physical applications (the truck exterior) and everyday marketing touchpoints such as social media and printed material.
Outcome
The final identity creates a cohesive presence across the food truck and its supporting communications. It positions Karma Eats as a friendly, accessible brand that encourages a positive and uncomplicated approach to healthy eating.
Interested in working together? Contact me at hello.genevieves.design@gmail.com